Gradual Self Tanning Lotion for Everyday Glow

From the brand, we present the ultimate tanning solution – B.tan. Embracing the philosophy of "why just be tanned when you can be tanned AF?", B.tan offers a range of products that cater to your desire for a sun-kissed, darkened complexion.

At B.tan, we understand that tanning is not just about achieving a temporary glow; it's about self-expression, creativity, and experimentation. We're inspired by everyday humans like you, and we're here to make your beauty choices fun, not boring, and simple, not rocket science.

Our products are designed with your well-being in mind. We've carefully curated a collection of clean, naturally derived ingredients that are free from nasties, ensuring a safe and skin-loving experience. We love your body, and we love the planet, so you can trust that our products are vegan-friendly and cruelty-free.

When it comes to achieving the perfect tan, we know that preparation is key. That's why we recommend exfoliating or using a tan eraser before applying our self-tanning or gradual tanning products. This helps to ensure an even, streak-free application, as the tan will fade more evenly on smooth, hydrated skin.

You can use our self-tan or gradual tan products on your face too, but we suggest using only the leftover residue on your mitt to prevent over-application. After all, our faces tend to absorb the product more readily than the rest of our bodies.

Rest assured, our tanning formulas are designed to deliver a natural, buildable glow without any streaking or blotchiness. The key is to ensure your skin is well-hydrated and moisturized, both before and after application. And when it comes time to shower, we recommend a quick, soap-free rinse to allow the tanning actives to continue developing to their fullest potential.

With B.tan, you can achieve the darkest, most luxurious golden glow possible. Our Dark Gradual Tan is the perfect match if you're seeking a luscious, sun-kissed look. Infused with skin-loving ingredients and free from any bronzers or nasties, this buildable formula allows you to slowly build up your desired level of color, whether you're starting from scratch or looking to prolong your existing tan.

At the end of the day, we want you to b.tan your own way, without any interference from us. Put us on your bod and just get on with being you. After all, self-expression and individuality are what drive us, and we're here to support you every step of the way on your tanning journey.

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